WCF is at the fore of cocoa sustainability issues and their website needed to reflect that. We created custom designs for a flexible WordPress CMS platform to showcase WCF’s position as vanguards in their field.
Lush color schemes and photography maintained and strengthened their brand identity with a fresh aesthetic. By simplifying the homepage with taxonomies, we minimized visual clutter, heavy text, and streamlined their menu structure. Advanced navigation capabilities and search optimization contributed to an overall performance upgrade of the WCF website.
Challenge
Navigate a cluttered menu structure, dated user experience, and aesthetics that provide full responsive design functionality.
Solution
Create flexible content to optimize visitor engagement by using elegant type and lush photography that maintain brand identity.
Results
With improved navigation and design, WCF is able to meet their KPI objectives and ultimately improve conversions.
41.61%
increase in sessions
35.9%
increase in new users
UI/UX
At Your Fingertips
We optimized World Cocoa Foundation for mobile to maximize user experience. Streaming videos and reading articles is now a seamless user experience.
Challenge
Perfecting targeted KPIs for more chocolate.
WCF’s lack of usability and KPIs made it difficult for users to navigate a cluttered menu system and dated functionality and aesthetics. With fresh design and UI/UX , the newly launched site meets all KPIs with increased conversion rates.
Mobile Engagement
Membership Renewals
Resource Navigation
Advocacy
Certifications
promoting environmental development in cocoa-growing communities.
Building sustainability through flexible content.
Font, colors, layout, icons, type and photography set the tone for the visual language. WDG designed customized typography to compliment.
the wcf vision is a sustainable and thriving cocoa sector.
Results
Keeping cocoa and farming in our future.
The World Cocoa Foundation is a nonprofit organization striving to establish cocoa sustainability. WCF partners with members in all areas of cocoa and chocolate production, representing more than 80 percent of the global market. WCF wants to ensure that farmers have the ability to prosper, communities are empowered, human rights are respected, and the environment is conserved.
