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paceNews recently celebrated their 25th year as a leader in space publications. Previously a print magazine, the industry leader is moving into the future with a powerful digital presence via WDG’s WordPress expertise.
48%
increase in page views
WDG strategists began by using publication analytics to revamp and reorganize the site’s taxonomy structure, remapping the existing content to be displayed in a more intuitive manner. This map was used during migration to match the new taxonomy terms to content using a combination of keywords and previous terms. We also included content tagging and content feeds capabilities. Importantly, WDG developers expertly migrated ten years of SpaceNews’ archived content, ensuring that information was merged successfully without any loss in the integrity of article content.
WDG strategists wanted to highlight SpaceNews’ value as an industry resource, creating a Wikipedia-like function for developing informational pages about relevant topics, industry figures, and important companies. To redirect users towards related content and keep them engaged in the site, these pages also offer background information about relevant terms and are connected to other articles.
18
custom landing pages
As a online news publication, SpaceNews’ updated website needed to cater directly to its specific niche of readers, providing in-depth coverage of the latest in the business and politics of space. To achieve this, we focused on the tablet reading experience as the baseline for other screen sizes. By creating a mobile responsive design that fit with all three breakpoints, SpaceNews was able to more seamlessly integrate revenue generating ads. This also eliminated any potential disturbances in the overall design, regardless of reading experience.