Redefining what an association can be.
The NAM is an association that advocates for the success of their 14,000 member companies, from small businesses to global leaders. NAM is the most effective resource for manufacturers in the country.
Revamping their website and empowering the NAM with a framework to support a brand new content strategy.
Creating an immersive, live content stream along with flexible page-building that updated their brand while maintaining their core identity.
WDG helped the NAM redefine its digital presence and completely change the idea of what an association website can be.
Making Design Work
Key brand colors and a sophisticated, legible font created a clean, professional design both for
mobile and desktop. WDG’s design team was able to balance NAM’s brand identity with its core business objectives, crafting a visual experience that appealed to the association’s audiences.
WDG built flexible layouts to accommodate an array of pages, from Member Services to custom campaign landing pages. NAM had a particular focus on shareables, email signups, and CTA’s to increase user engagement.
Acknowledging that its true member value was access to their resources, NAM not only rebranded themselves with a WDG partnership but redefined their entire digital presence. Now positioned as an authoritative content creator, the new NAM site serves as a game-changing example of how an organization can differentiate itself as a leading innovator in their field.
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