Green America
Supporting an environmentally sustainable and socially just society.
See the Work
Green America
The Council of Insurance Agents & Brokers
Representing the best in the industry through a custom user experience.
T
he Council of Insurance Agents & Brokers (CIAB) is a highly selective organization representing the premier members of the insurance industry. The Council provides high-touch value for members at every opportunity, from promoting industry news to advancing the interest of members and their integral role in mitigating risk for their clients.
Project Mission
As an industry leader, CIAB created new internal initiatives that needed to be better represented on the web. To craft a concierge-like experience for target audiences, the new site was designed to provide intrinsic value at every opportunity using Salesforce integrations.What We Did
WDG’s redesign helped CIAB create an ideal user experience by reorganizing the site structure and improving the information architecture with Swiftype federated search to highlight CIAB’s most valuable initiatives in a clean, modern design.Highlighting Events Initiatives
CIAB represents the top members of the insurance industry. Though they have an established user base, it was vital to attract new members as industry demographics continue to shift. As an integral portion of the organization’s networking arm, the massive success of these events provided natural competition points to advance the industry. Therefore, the Events pages needed to be more prominently displayed. To help reinforce events as selling point in CIAB’s brand, WDG revamped the navigation structure to more effectively and quickly guide users towards the reworked Events pages.
Designing for Brand Expansion
As the industry leader, CIAB represents the ideals of exclusivity, heritage, and recognition. Balancing the prestige of CIAB’s established brand with a modern aesthetic was a particular challenge for WDG designers. A brand exploration exercise was therefore instrumental. After offering different iterations of visual representations, mood boards and a color study exercise with CIAB executives helped WDG’s team finalize the ultimate design. As the brand became more clearly defined, stylized illustrations, clear pagination, font pairings, and button stylings were seamlessly enfolded into the design. Ultimately, our work successfully married the modern magazine entity and the traditional company image into a harmonious design.
Advanced Search Features
WDG developers implemented a federated search feature which allows users to search the site with results from more than one domain. We also used Swiftype integrations for weighted searches, enabling admins to more easily set or modify the search weighting and build out features in real time. This integration also gives CIAB the ability to customize keyword search results, including the use of synonyms.
