If you are wondering if your brand needs a new website, it probably does.

Building a new web presence can be a stressful process. At The Web Development Group, we do everything we can to make it a smooth and easy transition. Some businesses and organizations that are on the fence about needing a new website ask us what the benefits to having a new website are. Well, there are quite a few, but I will give you a rundown of some of the key benefits that come with building a new web presence with The Web Development Group.

First, when you invest in your brand, your audience will notice. Loyal customers and clients will be pleased with the fact that you are trying to improve your image. It will help give your audience members confidence in the success of your brand and therefore confidence in your products/services. A new web presence built by WDG will help give a personality to your brand that it may not have had before. We will work with you to discover the kind of personality you want your brand to push out.

Secondly, we will help you expand your reach to untargeted and undiscovered audience members. We will do research on your current clientele base in order to find the design that will be most appealing to them. We will also research your competitions’ websites to discover any missing elements in your web presence as well as better understand how your competition is connecting with your audience. We will use our findings during both the design and development phases. Our goal is to make sure that when a potential client visits your website and your competitor’s website, yours is the one that gets remembered. This will obviously help you bring in more traffic to your site and increase sales.

Thirdly, a new web presence will show that you are making an effort to engage with your audiences. A lot of the clients we work with have yet to establish a solid social media presence or, if they do have one, they have not properly tied it in to their website. We will create a design that allows for social media integration that looks clean and professional. This is just another platform for your audience members to reach out to you and engage with you.

Whatever your reason for getting a new web presence is, we guarantee that it is the right decision. Even we recently rebranded and although there were stressful times, overall it was a decision that we are extremely happy with. The feedback we have received over the last few weeks since launching the new website have been extremely positive.

Our websites are custom designed and developed on WordPress and Drupal. We focus on intuitive navigation, social media integration, and a user-friendly design. We have developed a reputation of excellence because of our focus on mobile-friendly designs, modern web development, and a strong focus on customer service. Our offices are based in Alexandria, VA and we work with clients all through the Virginia, Maryland, DC, and North Carolina regions. If you are interested in getting a new web presence that helps expand your reach, targets new audience members, and gives your brand more legitimacy, I encourage you to reach out to us today!